Solving the Marketing Conundrum – Adapting to the Complex Sales Cycle
Uninformed buyers have become a rare breed. With the amount of product data and information available to the typical customer, the sales cycle has grown in complexity. The first vendor through the door...
View ArticleSolving the Marketing Conundrum – The Disconnect between Sales and Marketing
Do the numbers lie? When it comes to sales and marketing expectations, the answer is yes. Though marketing and sales teams supposedly work hand-in-hand, the two distinct functions of an organization...
View ArticleSolving the Marketing Conundrum – Fewer Resources, Bigger Ideas
Inspiration doesn’t rest. Ideas for building your business continue to multiply. Yet, when you look at your business plan, you see a glaring shortage of resources. What else is new? How do you...
View ArticleSolving the Marketing Conundrum – The Difficulty of Data-Driven Decisions
Analytics. Forms. Re-tweets. Sales activity. Metrics. Data is the backbone of any organization. Your company captures more of this information every day from multiple sources, interactions, and...
View ArticleSolving the Marketing Conundrum – If You’re Not Using Marketing Automation,...
Marketing automation software is no longer a luxury; it’s a necessity. In the past, justifying the expense of a marketing solution wasn’t always an easy task for CMOs. But, the advancement of solutions...
View ArticleSolving the Marketing Conundrum – Are You Underutilizing Your Marketing...
The need for a marketing automation software solution is no longer debatable. Companies must implement solutions to grow revenue or they risk extinction. But, making the choice to implement a marketing...
View ArticleThe Social Media Conundrum
The recent research “Mapping Marketing to the Transforming Buying Process” conducted by DemandGen and Genius.com, reveals that while 82 percent of the marketers who used social media for lead...
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